Accueil +Société Bonne idée : des panneaux publicitaires réquisitionnés pour aider les sans-abris

Bonne idée : des panneaux publicitaires réquisitionnés pour aider les sans-abris


À Stockholm, la société Clear Channel, en collaboration avec le gouvernement, a transformé 53 de ses panneaux publicitaires en signalétique pour aider les sans-abris à trouver un endroit pour dormir au chaud.


Le principe est très simple : au-dessus des -7°C les panneaux affichent des informations pour sensibiliser le public à cette situation de précarité; et une fois cette température atteinte, les panneaux affichent les coordonnées des refuges à proximité les plus proches.
Une initiative pertinente facilement applicable chez nous.

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