Accueil +Média La nouvelle pub Ikea version Stanley Kubrick

La nouvelle pub Ikea version Stanley Kubrick

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La branche de Singapour d’Ikea vient de mettre en ligne son nouveau spot publicitaire largement inspiré de « Shining », l’œuvre de Stanley Kubrick.
La chaine reprend la scène du garçon arborant les couloirs du manoir en tricycle, sauf que cette fois-ci l’enfant se balade dans l’un des magasins de la marque en pleine nuit.
Un très bon coup de pub de la part du fabricant pour annoncer les nocturnes de l’enseigne :

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